CELEBRATING WORLD SLEEP DAY
Hirsch’s Homestore’s Ballito and Ashton College teamed up to celebrate World Sleep Day this year with an unusual, fun and community-driven idea. Together with Cloud Nine and Rest Assured, Hirsch’s branches throughout the country came up with an activation to see how many pupils could fit onto a double bed mattress for at least 30 seconds – while raising money for a charitable project. The Grade 4 learners at Ashton College had great fun trying to see how many of them could squeeze on to the Rest Assured Bed!
“Sleep is such an important part of our lives, particularly for young children. When we visited underprivileged pre-schools in the areas in which we operate, we found that the children don’t have anywhere to sleep. Most children stay up until the evening when their parents pick them up and midday sleep is vital for them. Cloud 9 and Rest Assured have come on board with us to donate sponge mattresses in each region for a pre-school of their choice” commented Margaret Hirsch, Chief Operations Executive of the Hirsch Group.
“Watch this space for a follow up announcement” said Hirsch’s Ballito PRO Shane Spencer