Hirschs’s and Fruit and Veg City have got together in a Nationwide activation to promote healthy, fun meal ideas to customers. Team Hirsch Milnerton recently served up Durban Curry made in the Defy Pressure Cooker to all customers of Food Lover’s Market Parklands, warming them up on a winter’s day in Cape Town. Not only did customers receive a flavor-filled cup of curry, they also entered the Hirsch competition running for duration of the Western Cape Activation to win a Defy Pressure Cooker sponsored by Defy.
Food Lovers Market provided the super fresh ingredients for the meal, including beef goulash, tomato puree, masala and of course chillies for that Durban kick. National Events and Special Projects Coordinator Warren Pearce and Hirsch PRO Monique van der Walt sliced and diced the ingredients while Hirsch salespeople Gareth Capes, Tian Greeff and Shariff Palanyandi chatted and helped customers complete their entry into the promotion. The early aroma of spices, onions and meat already had passers-by interested.
Hirsch’s is a proudly South African company originating from Kwa-Zulu Natal and is a family owned chain of stores spread over South Africa, much like the diverse range of customer culture at Food Lovers Market, people from nations spread across the globe. But today, and like it has always done before, the diversely different were united over a meal, differences forgotten, making for another truly rainbow South African experience with Hirsch, Fruit & Veg and Defy.