PERFECTING THE ART OF SOCIAL MEDIA ENGAGEMENT – Talk at the Durban Entrepreneurs Club
Margaret and Allan recently attended the monthly Durban Entrepreneurs Club meeting at the Durban Country Club. The Club, that started off with a handful of members in November 2015, by young Entrepreneur, Grant Gavin, has grown from strength to strength and now has 150 members, and is still growing. Grant and his committee have fielded some high powered speakers over the months (including Margaret) all with a different message on how to help budding and well established entrepreneurs to grow their business.
Social Media guru Barry Tuck, MD at Paton Tupper Digital, was the Guest Speaker at the October networking meeting, and he explained that one of the secrets to doing Social Media well is to understand the people that your brand is engaging with and build love and trust for the brand. “Never assume that your target market thinks like you, or has a life that even remotely resembles your own. The secret to successfully engaging with people on your Social Media platform, is to put yourself into their shoes, and then try and garner insights into their biggest problems and passions. Address these and your message will resonate with your market. Push your own outlook onto the people you want to reach, and you will risk alienating them.” He explained.