World Sleep Day falls on Friday, March 17, and as usual, Hirsch’s had some fun, community driven, ideas up their sleeves to celebrate. Together with Cloud Nine and Rest Assured they came up with an activation to see how many GRADE 4 learners could fit onto one queen size bed for at least 30 seconds. The activation took place at Glenstantia Primary School in Silverlakes. Commented the store PRO “the students were so curious as to what was going to happen and when they heard they were allowed to stand on the mattress they jumped for joy! A whopping 42 children stood on the mattress and as soon as they were stable, the countdown began.
Commenting on the Activation, Chief Operations Officer of Hirsch’s, Margaret Hirsch said “Sleep is such an important part of our lives, particularly for young children. What we have found, when we visit underprivileged pre schools in the areas in which we operate is that sometimes the children don’t have anywhere to sleep during their lunch break-time. Most stay on until the evening when their parents pick them up, and that midday sleep is vital for them. Cloud 9 and Rest Assured have come on board with us to donate sponge mattresses for a pre-school of our choice. The school in the Hirsch branch catchment area that clocks up the most bodies on a bed are the winners and they get to nominate the pre-school to donate the sponge mattresses to. Watch the press for a follow up announcement!!