Giorgio Armani has been quoted as saying…
“To create something exceptional, your mindset must be relentlessly
focused on the smallest detail.”
I wholeheartedly agree, and creating something exceptional is what
this lesson is all about.
Let’s do it!
The people who deliver superior results are not simply doing
more of the same things everyone else does…
…they are actually doing better things.
…they are doing all things lovingly.
…they are going the extra mile.
…they pay attention to details.
…they sweat the small stuff.
…they make everything count.
Very small differences, consistently practiced will ALWAYS
produce superior results.
Unfortunately, business schools and most jobs don’t teach you
how important it is to sweat the small stuff.
In fact, we’re mostly told the opposite–don’t be a micro manager,
don’t be penny wise and pound foolish, don’t miss the forest for
the trees…blah, blah, blah.
The implied wisdom is that abstract and conceptual thinking always
prevails over narrow determination and single-mindedness.
And yet, when we look at the greatest inventions, greatest
companies, and greatest teams of our time, their success
always comes down to tireless concern over every tiny detail.
The true, sad part about creating something exceptional is that
most people simply aren’t exposed to excellence on a daily basis,
therefore they are not used to an environment where excellence
is modeled and expected.
HERE’S why the small stuff is so important.
In business, it is the attention to these little things – the
details – that create and build long – term customer loyalty.
From the training of employees and the quality of products and
services, to the type of stationery used in correspondence and the
music customers hear when placed on hold, a successful company
knows that every detail counts.
The thread count of a sheet, the font style for a product’s
label, the lighting of a room, the welcoming smile, the floral
display in the lobby, or the polish and shine of a doorknob – all
of these are ” small ” details that leave big impressions.
In the successful organization, no element is too minor to
escape close attention.
If you believe that you are too busy to focus on details, or that
attending to the minutia of your business or life would make you
less effective in delivering your services, then I encourage you to
reexamine your thinking.
Further, I can tell you the following with confidence…
No matter what business or personal activities in which you are
engaged, you will be continuously challenged by larger problems
that could have been prevented if you had paid closer attention
to the details at the beginning.
The particulars of your work affect you and your company’s
ability to compete and prosper.
A careless or cavalier approach to these details is the kiss of
death to success, as well as the short cut to failure.
Those committed to excellence know that the real threat to success
isn’t the Armageddon of some huge and horrible slip – up; it’s the
much more insidious danger of being nibbled to death by the
smallest of mistakes or oversights…ALL OF WHICH WERE
No lapse of judgment, taste, or quality can be shrugged off by a
true professional. Successful people know that everything counts.
They understand that it’s not that the devil is in the details,
but that every small particle contains a seed that can potentially
determine the difference between success and failure.
Therefore, if the benefits of hard work are to be maximized,
attention must be paid to detail.
Excellence in any endeavor is a production in which every
little detail tells a story about one’s intention, commitment,
A new week is about to unfold, and along with it an endless
stream of opportunity to showcase your greatness.
Use it wisely by paying attention to the small stuff, sweat the
details and make sure everything you do counts.
That is the secret to quality and excellence, and expecting
nothing but excellence is the first step toward creating
something truly exceptional.
To your success….