Hirsch’s Somerset West recently hosted their Business Networking Morning with guest speaker Frida Vesterberg, who is the Co-Founder of the NPO Project Playground. Project Playground was built on the idea of an organization that makes a difference, taking into account all aspects of a child’s life, even if not directly in the programs.
Frida and Princess Sofia Hellqvist of Sweden, founded Project Playground in the year 2010. They travelled to many countries in Africa, including South Africa, Ghana and Senegal, where they visited and participated in non-profit work with different organizations and projects. Through their travels they noticed that there were many perspectives that surrounded a child and their needs that lacked focus.
There was a need for supporting a child throughout the various stages of their lives, and they both wanted to start an organization that put the child first and with a locally based operation marked with quality over quantity, led to the founding of Project Playground.
Their vision is a safe world where every child grows up with a belief in the future and the possibility to influence their own life. They focus on where to help a child grow, rather than trying to fix a problem that could have been avoided with the proper care and education. “Frida really touched the hearts of her audience and many stayed behind afterwards to offer a donation or involvement with the program, as we live privileged lives and don’t realise what happens on our doorstep.” Said Hirsch’s Jaxxy Theron.
Frida stated that, through self-esteem, ambition, self-confidence, responsibility and community people get the tools to influence their own lives. “We create opportunities for vulnerable children and youth by strengthening their personal and social development. When you care about your own life and have a positive look on the future, you can break negative patterns and exclusion.” She concluded.