The Art of Influence in Sales

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The Art of Influence in Sales

Hirsch’s Struben’s Valley recently hosted a Business Network Morning, where  guest speaker, Peter Enslin from Executive Intervention addressed the guests on the art of Influence in sales.  Said Peter: “Because of the tremendous amount of information, the brain has to process, it has developed shortcuts in order to make quick decisions. These quick answers however, are also responsible for making illogical decisions (Cognitive Biases) and are the reasons why we lose sales even when we have the most attractive proposal”.” Peter also showed guests  how to recognise these biases and harness them for influencing buying decisions. “He showed us  techniques to build trust with  clients within the first few seconds of meeting” said PRO, Dorette Nel.  Peter concluded by saying that in a market of product parity today, one  cannot  rely on a product approach to win sales, one has to develop your expertise to consistently influence buyers. A very happy Charne Bester, from Xpello was the winner of the Hirsch’s Vegetarian Lifestyle cookbook in the lucky draw. To find out more about the monthly Business Network Mornings contact Dorette on 011 858 4600

Margaret Hirsch
Margaret Hirsch
Hirsch COO runs South Africa’s top independence appliance company that specialises in all appliances, electronics, furniture and bedding. They give the best deals and the best prices and everything is guaranteed.