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The importance of a strong corporate brand

Hirsch’s Silver Lakes recently hosted their August Ladies Networking Event where business-minded women come to interact, network and make new friends and also celebrate with the finalist of the Margaret Hirsch Women in Business Achiever Award.!

The guest speaker for the morning was Tanja Dekker founder and owner of Kyoob Studios, with over 20 years of experience in marketing communication solutions. Her topic was on corporate branding; what it is and how to do it.  Tanja’s definition of Corporate Branding was “it is who you are, what you do, why you do it and who you do it for. It’s a promise to your customers and represents what customers expect your company to deliver”

After a fascinating talk on how to improve one’s current brand, Janine Smit, owner of Janine Smit Editorial Services, was introduced as the Margaret Hirsch Women in Business finalist for July! Commented the store PRO, Tsz Yan Lau, “Janine has owned her company for 20 years and is still going strong. She talked about how she started her company and how she overcame her challenges and soldiered on”

Guests were allowed 30 seconds to introduce themselves as well as to punt the business. The event then ended with some fun lucky draws.

Margaret Hirsch
Margaret Hirsch
Hirsch COO runs South Africa’s top independence appliance company that specialises in all appliances, electronics, furniture and bedding. They give the best deals and the best prices and everything is guaranteed.