THE IMPORTANCE ON BRANDING
Entrepreneurs from within the community recently gathered at Hirsch’s Carnival for their weekly Netconnect Networking event hosted by Hirsch’s and with Helen Kruger, as Guest Speaker. Helen is the owner on Brand Expert, and has over 20 years’ experience in the industry, starting off training signage companies to eventually starting her own production business in 2007. She has done work for Medscheme, Betterbond, Builders warehouse, Fanta and Sprite to name but a few. Commented Hirsch’s Chantelle du Plessis, “Helen explained to her audience that branding is absolutely critical to a business because of the overall impact it makes on your company and commented that branding can change how people perceive your brand. It can drive new business and increase brand awareness.”
Networkers were given the opportunity to present themselves and their businesses in a 60-second ‘elevator pitch. ’This was followed by lucky draws, networking, sharing of business cards and enjoying refreshments.
If you would like to join the Hirsch’s Net Connect business Network please contact Chantelle du Plessis at email@example.com or call 010 822 2050.