THE IMPORTANCE OF BRANDING.
Hirsch’s Silverlakes, in conjuction with the Capital City Business Chamber, recently hosted their monthly Business Networking event – thereby creating a platform for business people to market and create awareness for their businesses.
The Guest speaker at the Event, David Nelson, spoke on ‘You – the BRAND behind your Business’. David is a Strategist, Marketer, Facilitator, Trainer and Organisational Development Consultant. He specialises in Branding and Sales Support Programmes and has been the keynote speaker at International ICT Conferences.
David explained the importance of building a strong Business Brand, and that all good brands are built on principles, which ultimately all add up to integrity – ‘doing what you say you will do’. He stressed that when a business is still in the ‘small to medium’ phase – Personal Brand could not be separated from the Public Brand and that in today’s social media society, there was no place left to hide. “Think, think and think again before reacting on any social media platform. Do not react in haste or out of emotion, and preferably wait 24 hours before reacting” said David. He said that One’s Personal Brand affected the perception of the Business Brand, and that one should ensure that every point of contact was a positive one.
Opportunity was given for each of the Business Representatives to promote themselves in a 30-second time slot.
If you would like to attend any of these events, which are free of charge, kindly email firstname.lastname@example.org