The World’s No. 1 Selling Multicooker

Motivation by Karim Hajee
January 3, 2019
January 3, 2019
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The World’s No. 1 Selling Multicooker

The World’s No. 1 Selling Multicooker – now available at Hirsch’s Homestore’s!

There is a new kitchen appliance taking the world by storm, sending even mild-mannered cooks into fits of passion according to the New York Times. No wonder it was the top selling kitchen appliance on Amazon on Black Friday and is the fastest growing cooking brand in America for 2 years running!
Meet the Instant Pot® smart cooker – now available in South Africa.


The Instant Pot Duo is a Smart Cooker that combines 7 kitchen appliances in 1. It’s a pressure cooker, slow cooker, rice maker, steamer, sauté pan, warmer and yogurt maker! Instant Pot prepares healthy and delicious meals up to 3 times faster – ideal for today’s fast paced lifestyle. It saves time and space in your kitchen, locks in more nutrients and even cuts down on energy costs.



Its success as the must-have kitchen appliance lies in the easy to use smart cooking programs that allows you to make almost anything in it. This means everyone, from beginner (or reluctant) home cooks and busy working moms; to the experienced culinary artisan, can benefit from its reliability and versatility. It opens up a whole new world of healthy and delicious recipes that can be prepared in a fraction of the time! Instant Pot gives you the confidence to try new recipes that you would never have attempted before.

Why choose an Instant Pot?
– Smart technology
The key benefit is the advanced microprocessor technology and built-in sensors that control a range of smart cooking programs for perfect results every time. These easy to use one touch controls take the guess work out of cooking and allow Instant Pot to remember and adapt to the way you cook. Now, your favourite dishes are as easy as pressing a button!



– Unrivalled versatility
You can make almost anything in an Instant Pot:
o Replaces your sauté pan with three adjustable heat modes for searing, browning or simmering
o Smart pressure cooker programs adjust heat, pressure and time depending on ingredients
o Fully automatic rice program adjusts time according to rice quantity
o Converts to a slow cooker with low, medium and high programs
o Power steam program locks in maximum flavour and nutrients
o Yoghurt program pasteurises milk before making delicious fresh yoghurt
o Warmer mode keeps food at the perfect temperature until you are ready to eat.

– Food grade stainless steel inner pot
The Instant Pot includes a solid food-grade stainless steel (304) 18/8 inner pot with no harmful chemical coatings. This high quality stainless steel inner pot is much healthier and extremely durable, easy to clean and dishwasher safe.

– Safety first
Instant Pot ensures peace of mind by including the highest number of safety features in its design. It has 10 proven safety mechanisms.

– Community support and recipe inspiration
Join the fastest growing online recipe sharing portal on Instant Pot’s international Facebook community (which has well over a million members). And get support and inspiration on the local South African Facebook community page @InstantPotSA.

“There’s no other single gadget that can make weeknight cooking easier. It can cook food either quickly or slowly, and it does both consistently, evenly and automatically.”
Melissa Clarke, New York Times Food Columnist

If you want to create exciting, healthy and delicious meals for you and your family in today’s fast paced lifestyle then the Instant Pot is meant for you!

Visit to get yours today!

Margaret Hirsch
Margaret Hirsch
Hirsch COO runs South Africa’s top independence appliance company that specialises in all appliances, electronics, furniture and bedding. They give the best deals and the best prices and everything is guaranteed.